Serbian Made: Jane Doe Vintage Shop

Happy Monday, everyone! Hope your weekend was fantastic and that you’re ready to embrace with a smile on your face a new week! I’ll be starting a new blogging week on creamylife with another Serbian Made feature. Perhaps you remember when last week I tweeted about meeting a sweet lady, owner of the 1st vintage shop in Belgrade. So, please enter now Jane Doe Vintage Shop and its owner Bojana – a twenty-something lady, in love with all things vintage, working hard to make her dreams come true! I chatted with her for some time last week and I must say, she’s so worth admiration! At a young age, Bojana has her own vintage shop running for a year and half now, she’s traveled throughout Europe and she now has business partners in England, Portugal, Israel, France and other countries. Doesn’t this sound impressive?!

Bojana – owner of Jane Doe Vintage Shop

Now the question why Jane Doe? Bojana told me her idea – every piece of clothing has the Jane Doe label (remember the story of John Doe/Jane Doe – persons whose identities are unknown), so after somebody purchases the piece of clothing, the label is removed and it now has an owner. Pretty catchy!

Bojana loved vintage long before she decided to run her own vintage shop and guess what, her motivation to start the shop was a pair of shoes! Whenever she was looking at them, she knew she must follow her dream and open the shop, so those shoes were the kick off of Bojana’s little nook where she devotes herself to indulge the loyal customers who are coming there over and over again! Of course, these days the shoes aren’t for sale, they’re carrying big emotional importance and will always be more loved than everything the rest!

Besides clothes, Bojana is also selling vintage accessories and decorations. So in Jane Doe Vintage Shop you’ll find beautiful dresses, skirts, shoes, blouses and much more, as well as jewelry, headbands, the fantastic phone from above and of course other wonderful vintage pieces!

And although Bojana is the owner of a vintage shop, she’s more of a girl who’ll wear today a completely vintage outfit and tomorrow a modern street style or simply tee and jeans, but one thing is clear – her favorite colors are yellow, green and black and she’ll always have on her these colors!

Bojana’s wish is to open one day a bigger vintage shop + a photography studio, as she studied photography, so now besides being a vintage lover, she’s a quite talented photographer and I couldn’t be more thrilled (as you may have noticed, vintage and photography are my two weak spots).

the dress from the left was probably my favorite piece – isn’t it gorgeous?!

*pictures taken by Bojana of Jane Doe Vintage Shop & Ludmila for creamylife

If you’re local, you should definitely visit Jane Doe Vintage Shop! Not only it’s a cozy, cute place, where you feel like at home (seriously, I mean it!), it’s full with stuff I’m sure you’ll adore and as Bojana said, it’s so not enough to go there only once, simply because there are so many things and to see everything, you’ll need to go back!

I hope you enjoyed this little tour of Jane Doe vintage shop! Many thanks to Bojana for taking the time to answer my questions and to tell me more about her shop! I do believe you’ll visit her and when you do so – say ‘hi’ for me :)

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12 Responses to “Serbian Made: Jane Doe Vintage Shop”

  1. Milica
    05. Jul, 2010 at 2:08 pm #

    AWESOME store Bojana! Thumbs up for you! Cannot wait to visit your store and buy something for my photography. And i hope, this business will bring you enough income so you won’t have to torture and wait time working in corporate world. Ludmila, once again, thank you for beautiful post about talented people in Serbia. Now it seems you have met quite a lot creamylifers in Serbia and maybe you should consider to organize creamylife meeting in Belgrade once a week/month?

  2. Ludmila
    05. Jul, 2010 at 2:14 pm #

    Milica, your idea is very flattering and tempting at once! I may consider it and who knows, maybe we’ll meet all together any time soon :). Thank you for the comment! xoxo

  3. Bojana
    05. Jul, 2010 at 3:30 pm #

    Ludmila thank you very much for this wonderful article!
    I enjoyed sharing a piece of my vintage world with you and others through this article as well!
    Wish you all the best in your future blogging, ’cause you’ve made a unique and very informative blog here!:)
    P.S. Milica, Jane is expecting you;)

  4. Milica
    05. Jul, 2010 at 4:31 pm #

    See you there Bojana! :-)

  5. Sandy a la Mode
    05. Jul, 2010 at 5:45 pm #

    oh my goodness, her shop looks soo cute! i wish i could visit it right now, i’d spend hours in there!!

  6. Ludmila
    05. Jul, 2010 at 7:19 pm #

    Bojana, thank you so much for everything! Good luck to you too!

    Sandy, I’m sure you would! The shop is a real vintage treasure!

  7. Melissa Blake
    05. Jul, 2010 at 7:39 pm #

    You’ve got a beautiful blog!

  8. Ludmila
    05. Jul, 2010 at 10:07 pm #

    Thank you, Melissa!

  9. ashlina
    07. Jul, 2010 at 11:48 pm #

    your blog is adorable. i love this post. xo

  10. Ludmila
    08. Jul, 2010 at 12:00 pm #

    Ashlina, thank you so much for the comment! xoxo

  11. Beautifully Invisible
    21. Jul, 2010 at 4:28 pm #

    I love your blog – and I wish I could visit Jane Doe Vintage! Maybe next time I visit Belgrade…


  1. Vintage shop owner | Belgrade Street Style - 11. Nov, 2010

    […] This is Bojana, the owner of the only vintage shop in Belgrade! You can read more about Bojana and Jane Doe vintage shop here. […]

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